I’ve just finished reading “the Victorian Internet“, a historyof the telegraph that makes quite interesting reading to anone involved in the early days of online.
My favourite bit was the description of telegraph ‘nicknames’, shortened names you could buy t o reresent your physical address that would cost less (telegrams are charged by the word) and [...]

…for SEO, putting a character behind your corporate message, and demonstrating your knowledge over and above your competititors.
With an increasing number of corporate and business blogs appearing, I thought I’d pick out a few emerging trends that the successful ones have shown, and a few blogging rules you should be aware of to avoid becoming [...]

Being removed from Google is your worst online marketing nightmare.
“ignorance is not an excuse” since Google have publicly stated their guidelines for website SEO tactics. The article summarises the 8 Specific Quality Guidelines set by Google, however the message is clear. Google knows it will only remain the dominant search engine as long as [...]

Like good PR, high search engine rankings are supposedly free, but take a lot of work and chasing to get links from quality online publications that are relevant to your subject.
Here are a few tips to make your hunt for links more effective

High search engine rankings are the result of good inbound links and optimized [...]

First there was Google Adwords, driving traffic to your site
Then there was Google Analytics telling you how many visitors did what you wanted them to do
Now Google is attempting to bridge the gap and helping webmasters to raise their conversion rates using the new Google Website Optimizer
Introduced at the eMetrics summit in Washington by Google [...]