NMA has reported on the IAB’s attempts to draw up a code of conduct for the affiliate marketing industry and I feel a certain sense of deja vu.
About 8 years ago the IAB tried to do the same for the email marketing industry and was roundly ignored by� all parties except their own press [...]

A while ago I started a site to help people to reclaim their bank charges after the OFT decided that the fees banks charge for items like bounced cheques were illegal. The site was intended promote a local solicitor who is helping individuals claim their fees through the courts. When a suitable deal failed to [...]

I’ve just come across an eye tracking study about email newsletters that says we may be reading the results of these studies the wrong way, and that there are some surprising differences in how different audiences read web pages.
If you are not familiar with eyetracking, it is a verry sophisticated way of seeing how [...]

ASOS CEO Nick Robertson was quoted in this week’s New Media Age as saying the following:
“Next year we’ll reintroduce affiliate marketing but as it should be, as opposed to affiliates as they were” said Nick Robertson, ASOS CEO. “(There’ll be) no silly commissions being paid to grubby little people in grubby studios growing income at [...]

Paul Coggins of Zanox has written a piece for Netimperative on the virtues of global affiliate networks which got me thinking about which parts of the network I would actually want grown to a global scale.
Technology - yes
Account management - probably not
A few big moves have happened in the last 12 months in this market.� [...]