I was just reading David Hawk’s piece on how affiliate marketing ‘killed itself’, along with some well written critiques by Kieron from UKOffer and Jason from Loquax.
David likens the affiliate channel to a concept called the tragedy of the commons.
Bear with me while I explain the concept, then explain why David is so far wrong.
The [...]

Today I received the following email from Tradedoubler re the Tesco programme:
Tesco.com decided to make a change in their policy with regards to affiliates. Tesco.com no longer allows for its voucher codes to be communicated by its affiliates, be it on a website, newsletter or otherwise.
So, they are clamping down on the use of voucher [...]

New research from Nielsen Netratings shows that Arsenal FC fans are amongst the richest shirkers in the UK
The internet research firm found that the ten sites with the greatest concentration of wealthy visitors using the Internet from home and work are made up of four business [...]

I was just reading a post over at Loquax’s blog about forced clicks, and a comment from Dan Morley piqued my interest.
The post is about the use of iframes to drop cookies when the reader hasn’t actually clicked to the site.
My Voucher Codes . co. uk were shown as an example. Dan suggested that we [...]

While I was waiting for the rest of Miami to wake up last month, one great way I found to make use of the early jetlagged hours was to watch the commercials on US TV.
They really are something special. There’s just something so unbashful about the American psyche that really gets me hyped [...]