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How to describe Affiliate Marketing

Posted by Stephen Pratley in Friday, January 26th 2007   
Topics: What I learned today    
2 Comments

One of the questions in the recent Affiliate Marketing Census was ‘how do you describe what you do to friends and family?’.
I don’t know whether the responents to this were full-time professionals, or the 50% who made less than £500 in 2006, but here are a few choice examples:

“Akin to a pippa dee (or Anne [...]

The UK Affiliate Census

Posted by Stephen Pratley in Tuesday, January 23rd 2007   
Topics: Affiliate Marketing, What I learned today    
No Comment

Yesterday saw the results of the affiliate census carried out by e-consultancy and Jess Luthi of Affiliate Program Advice.
The biggest thing that struck me is the huge influx in new affiliates over the last 2 years who have made almost nothing from their efforts. As an affiliate since 1999 This seems a little odd, but [...]

Configuring an email system

Posted by Stephen Pratley in Monday, January 22nd 2007   
Topics: Email Marketing    
No Comment

Following my post on choosing an email system the following, is a useful little checklist if you are running one on your own servers, or to ask the IT guys at your hosted provider about.
- A properly configured mail server
- Reverse DNS correctly configured
- Correct MX records setup
- an SPF record/SenderID record
- Correct To and [...]

Managing email CRM with common sense.

Posted by Stephen Pratley in Monday, January 22nd 2007   
Topics: Email Marketing    
No Comment

Another self congratulating article I read on e-consultancy today has inspired me to write this post. Usually written by some sales suit who has never been near the sharp end of a large email campaign, these articles are full of unanswered rhetorical questions, so this time I’m going to answer them. The post was written [...]

Getting your story across

Posted by Stephen Pratley in Wednesday, January 10th 2007   
Topics: Off Topic    
No Comment

Front page of yesterday’s Evening Standard, and on various news sites around the web is the story of Professor Felipe Fernandez-Armesto jailed for jaywalking
It didn’t take long to stumble across the professors own account of the incident on Youtube. I was rather impressed by the speed [...]

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Stephen Pratley I'm Stephen Pratley, a marketing consultant, agency owner and part-time affiliate marketer.This blog is about my activities and opinions in the online marketing world

If you're an online retailer or publisher and would like to know more about how I can help you grow your business online, get in touch with me at Shine Marketing, my online marketing agency.

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