I’ve just read through another post about network payment problems, this time by John Lammerton. It seems to be a particular problem with Directtrack driven networks, of which a large handful have cropped up in the UK in the last couple of years.
For those affiliates who haven’t seen the network side of Directtrack, you should [...]
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Creating affiliate sites using Joomla
I’ve just a really great article by Kieron Donoghue about the evolution of PPC landing pages from single page gateways into fully fledged content sites to comply with Google’s Quality Score
I thought I’d pull together some Of the components of the open source Content management system Joomla, that will help you build a site like [...]
Redesigning your blog? 5 things to consider.
I just saw a post on Kieron Donoghue’s affiliate marketing blog that he’s going through a redesign at the same time as moving from Blogger to Wordpress.
Kieron’s old design was the classic Blogger template, you can see it here at archive.org.
I actually kind of liked it, nice and uncluttered and it let the content [...]
ASOS finally talk about ‘GrubbyGate’
A few weeks back Nick Robertson of ASOS made some rather broad sweeping comments in NMA about affiliate marketing, calling affiliates ‘Grubby’.
He has finally tried to make amends in an interview with e-consultancy, and his replies still show some astounding ignorance about the management of the programme which was once a model for how affiliate [...]
Advertisers write code of conduct for affiliates
NMA has reported on the IAB’s attempts to draw up a code of conduct for the affiliate marketing industry and I feel a certain sense of deja vu.
About 8 years ago the IAB tried to do the same for the email marketing industry and was roundly ignored by all parties except their own press [...]
I'm Stephen Pratley, a marketing consultant, agency owner and part-time affiliate marketer.This blog is about my activities and opinions in the online marketing world
If you're an online retailer or publisher and would like to know more about how I can help you grow your business online, get in touch with me at Shine Marketing, my online marketing agency.
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