Here’s a little trick that can help a lot with the SEO of your website by pushing all the important content right into Google’s hungry mouth.
It’s a CSS ‘trick’ which is completely ethical as all it does is rearrange the order of the content that Google sees into a more useful order. It will also [...]

Today I received an email from Buy.at about changes to the AA programme after their merger with Saga.
The change now forbids any sites offering cashback on AA Programmes.
Now, here’s the interesting bit:
Loyalty partners are still permitted; sites offering points or air-miles are not included in the removal.
“You are still welcome to promote The AA programmes [...]

This isn’t just a pretty picture to get my blog readership up, this is part of the fashion show that Tights Please organised for last weekend’s Affiliate Future Performance Booster.
It was by far the most professional, and effective way of showing off a merchant’s wares I’ve seen at an affiliate event so far, and a [...]

The growth of the cashback sector in UK affiliate marketing has caused a few ripples, and a lot of false assumptions about this method of marketing, so I thought I’d post a few notes to merchants from someone who has seen both sides of the fence and seen what works and what doesn’t [...]

I was just reading David Hawk’s piece on how affiliate marketing ‘killed itself’, along with some well written critiques by Kieron from UKOffer and Jason from Loquax.
David likens the affiliate channel to a concept called the tragedy of the commons.
Bear with me while I explain the concept, then explain why David is so far wrong.
The [...]