I was just reading David Hawk’s piece on how affiliate marketing ‘killed itself’, along with some well written critiques by Kieron from UKOffer and Jason from Loquax.
David likens the affiliate channel to a concept called the tragedy of the commons.
Bear with me while I explain the concept, then explain why David is so far wrong.
The [...]

While the press watches Facebook manoeuvre itself for a flotation, Murdoch splashes out billions on sites already in decline and bitter hacks wet their nibs in readiness for Bubble 2.0 headlines, I’d like to take everyone back a few years to 1999 when e-commerce fever gripped the world.
When the first online boom & bust came [...]

This is quite old, but so worth sharing…
I just found this blog post about a guy who bought some pixels on the Million Dollar Homepage. Nothing special there, some would say that’s the opposite of genius.
The clever bit is, that rather than putting up an ad, he put up a picture of Waldo, as in [...]

I’ve been looking at some new ways of building very niche, often local, sites that convert well in less competitive areas of SEO and PPC.
The original research stared when I began work with a local commercial mortgage broker who turned white when I showed him what the top guys were paying for terms in his [...]

Google is reportedly looking at buying Feedburner for a reputed $100m dollar as an route to get in on the growing RSS feed advertising business.
RSS is a way of pushing out the content from blogs and other news-driven websites onto other sites, or RSS readers, a little like email readers. This is a great way [...]