I was just reading David Hawk’s piece on how affiliate marketing ‘killed itself’, along with some well written critiques by Kieron from UKOffer and Jason from Loquax.
David likens the affiliate channel to a concept called the tragedy of the commons.
Bear with me while I explain the concept, then explain why David is so far wrong.
The [...]

I’ve just a really great article by Kieron Donoghue about the evolution of PPC landing pages from single page gateways into fully fledged content sites to comply with Google’s Quality Score
I thought I’d pull together some Of the components of the open source Content management system Joomla, that will help you build a site like [...]

I’ve been looking at some new ways of building very niche, often local, sites that convert well in less competitive areas of SEO and PPC.
The original research stared when I began work with a local commercial mortgage broker who turned white when I showed him what the top guys were paying for terms in his [...]

This has to be the most useless service Google have come up with yet.
Google offers an ‘Optimized’ option for its PPC campaigns which claims to get the most clicks for your budget. There are no promises that the clicks will make yyou a profit, but I had a leads campaign running that was for [...]

A study of search engine users has revealed the difference in behaviour between searchers who are just researching and those who want to buy products. The eye tracking study, conducted by De Vos & Jansen Market Research and Search Engine Mediabureau Checkit, indicates that buyers view more search results and are more brand orientated than [...]