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MSN Adcenter

Posted by Stephen Pratley in Tuesday, February 13th 2007   
Topics: PPC, What I learned today    
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I’ve been ramping up a few campiagns in MSN’s Adcenter today, notably a finance one that has just started, and I have to say I worry for anyone who works at Yahoo search these days.
The interface is very easy to use, more so for being very similar to Google’s own setup which should make campiagn [...]

Four PPC Routes Compared

Posted by Stephen Pratley in Saturday, August 12th 2006   
Topics: PPC, What I learned today    
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Most of the attention on PPC marketing is centred on Google, and that is where the majority of traffic still comes from. There are other routes though where rich pickings can be had. Shine Marketing talk you through some other options…
Four major search engines represent the bulk of UK online traffic:

Google
Yahoo (formerly Overture)
Miva (Formerly eSpotting)
Mirago

Each [...]

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