Over the last year I’ve worked with a number of online publishing businesses at different stages of development. They’ve ranged from one-man bands to multinational business information providers, but all of them ave been able to boil down their problems to one of the four following essential functions.

Technical
Editorial
Marketing
Sales

If you’ve ever dreamed of online riches from [...]

A short while ago Lee McCoy posted bout some keyword analysis he did on a site of his that shows just how long and thin the long thin tail of keywords is on one of his sites. 76% of the traffic came from search phrases that only delivered one visitor.
OK, I thought, well there’s another [...]

I’m extremely pleased to announce that Shine Marketing have been asked to manage the affiliate programme for OfferX, a quiz website that I’ve had dealings with for a few years.
In the coming weeks we’ll be revamping creative, helping raise conversions and keeping an eye out for the affiliates that drive the best quality traffic so [...]

The entries are in and now the first round of voting in the A4U Awards has been finished, the judges have each submitted their shortlists from the 80 or so entries for this year’s A4U Awards.
After ploughing through that many entries I thought I’d pass on a few tips for anyone who might be thinking [...]

A set of branded content units for the Kiss Chase Gifts programme is now available.
The video gives a quick walk through of how to find them if you’ve not used these unites before and how to add them to your site (No sound, just follow the clicks)
An example of one of the units is below. [...]