It might seem like we’re approaching the process of email marketing somewhat arse-about-face, but there is a method in it.
Last week we identified the sectors we want to market to, and thought about how many offers there are available in that market, and we picked the system we are going to use to send and [...]

Email marketing seems to be a much overlooked tool for affiliates in the UK compared to the US where affiliate marketers seem to have it somehow embedded in their DNA at birth.
I always thought it was pretty simple, but after a few conversations recently I’ve come to realise that might be because I’ve been doing [...]

Jeremiah Owyang, a “senior web strategist” at Forrester has just published a “A Complete List of the Many Forms of Web Marketing for 2008“.
Never mind the presumptuousness of publishing a list like this less than a week into the new year, what startled me was it’s total misunderstanding of affiliate marketing.
Sponsorship and /Cross branding/Affiliate
This is [...]

There have been plenty of instances this year of ill-advised merchants clearing out inactive affiliates from their programme, so I was pleased this morning to get the following email:

Dear Affiliate,
I hope you are well and not too busy planning your all your Christmas activity!
The M&S team here at LBi have recently done a review of [...]

Today I received an email from Buy.at about changes to the AA programme after their merger with Saga.
The change now forbids any sites offering cashback on AA Programmes.
Now, here’s the interesting bit:
Loyalty partners are still permitted; sites offering points or air-miles are not included in the removal.
“You are still welcome to promote The AA programmes [...]