I’m feeling inordinately proud of the unsubscribe page on our website at the moment

Make you feel guilty for even thinking about leaving doesn’t it.
I think this is my personal favourite, taking place ahead of my previous favourite on Offer Pages

Pure genius eh!
Anyone else got any good ones?

I’ve just come across an eye tracking study about email newsletters that says we may be reading the results of these studies the wrong way, and that there are some surprising differences in how different audiences read web pages.
If you are not familiar with eyetracking, it is a verry sophisticated way of seeing how [...]

I was extremely sceptical a few weeks back when told about an articles site selling articles on an individual basis.
I think that opinion has just been overturned.
Whilst browsing the istockphoto site for some images for a new client site I came across a free article, “What’s the right typeface for text?“. Duly impressed with the [...]

Visibility in search engines such as Google, Yahoo, and MSN is the single most important hurdle for online business to overcome in generating relevant, high converting traffic to your site.Shine Marketing talk you through the basic principles of search optimisation, and offer a simple site audit to point you in the right direction…
Site performance in [...]