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	<title>The Online Marketing Blog</title>
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	<link>http://www.stephenpratley.com</link>
	<description>by Stephen Pratley</description>
	<pubDate>Mon, 21 Jul 2008 12:00:05 +0000</pubDate>
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		<title>The Four Corners of an Online Publishing Business</title>
		<link>http://www.stephenpratley.com/the-four-corners-of-an-online-publishing-business/</link>
		<comments>http://www.stephenpratley.com/the-four-corners-of-an-online-publishing-business/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 12:00:05 +0000</pubDate>
		<dc:creator>Stephen Pratley</dc:creator>
		
		<category><![CDATA[Affiliate Marketing]]></category>

		<category><![CDATA[Blogging about Blogging]]></category>

		<category><![CDATA[Online advertising]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[tips for affiliates / publishers]]></category>

		<guid isPermaLink="false">http://www.stephenpratley.com/?p=207</guid>
		<description><![CDATA[Over the last year I&#8217;ve worked with a number of online publishing businesses at different stages of development. They&#8217;ve ranged from one-man bands to multinational business information providers, but all of them ave been able to boil down their problems to one of the four following essential functions.

Technical
Editorial
Marketing
Sales

If you&#8217;ve ever dreamed of online riches from [...]]]></description>
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		<title>A new affiliate offers blog.</title>
		<link>http://www.stephenpratley.com/a-new-affiliate-offers-blog/</link>
		<comments>http://www.stephenpratley.com/a-new-affiliate-offers-blog/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 18:12:46 +0000</pubDate>
		<dc:creator>Stephen Pratley</dc:creator>
		
		<category><![CDATA[Affiliate Management]]></category>

		<category><![CDATA[Affiliate Marketing]]></category>

		<guid isPermaLink="false">http://www.stephenpratley.com/?p=206</guid>
		<description><![CDATA[I&#8217;ve recently added a new affiliate marketing offers blog to the Shine Marketing website, solely aimed at keeping in touch with affiliates who are promoting the various affiliate programmes we represent:

Zelens Skin Science on Webgains
The OfferX Quiz on Affiliate Future and Affiliate Window
Kiss Chase Gifts on Affiliate Window

The blog is just for new programme announcements, [...]]]></description>
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		<title>Google Keyword Tool shows more detail</title>
		<link>http://www.stephenpratley.com/google-keyword-tool-shows-more-detail/</link>
		<comments>http://www.stephenpratley.com/google-keyword-tool-shows-more-detail/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 14:25:59 +0000</pubDate>
		<dc:creator>Stephen Pratley</dc:creator>
		
		<category><![CDATA[What I learned today]]></category>

		<guid isPermaLink="false">http://www.stephenpratley.com/?p=204</guid>
		<description><![CDATA[As of today the Google Keyword tool has started showing actual numbers instead of the old green bars so we can get a better idea of exactly how many searches there are for a given phrase.

Since only very recently Yahoo have started redirection traffic to their old Overture keyword tool to a Yahoo page there [...]]]></description>
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