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	<title>The Online Marketing Blog</title>
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	<link>http://www.stephenpratley.com</link>
	<description>by Stephen Pratley</description>
	<pubDate>Mon, 20 Apr 2009 19:42:11 +0000</pubDate>
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		<title>Magento Partner Programme aimed at the cream of the crop.</title>
		<link>http://www.stephenpratley.com/magento-partner-programme-aimed-at-the-cream-of-the-crop/</link>
		<comments>http://www.stephenpratley.com/magento-partner-programme-aimed-at-the-cream-of-the-crop/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 19:42:11 +0000</pubDate>
		<dc:creator>Stephen Pratley</dc:creator>
		
		<category><![CDATA[Ecommerce]]></category>

		<guid isPermaLink="false">http://www.stephenpratley.com/?p=262</guid>
		<description><![CDATA[Last Friday I had 2 major emails from Varien, developers of the open source eCommerce product Magento.
The first was the launch of the Enterprise edition of the software which had been touted for a while and annouced  on thier blog earlier that week. It came as something to a shock to all those people still [...]]]></description>
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		<title>Established brands get leg-up with Jan 18 Google update</title>
		<link>http://www.stephenpratley.com/established-brands-get-leg-up-with-jan-18-google-update/</link>
		<comments>http://www.stephenpratley.com/established-brands-get-leg-up-with-jan-18-google-update/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 14:01:10 +0000</pubDate>
		<dc:creator>Stephen Pratley</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.stephenpratley.com/?p=252</guid>
		<description><![CDATA[SEOBook have just posted some interesting RankPulse data showing established brands leaping to the front page of Google following an update on January 18th 2009
It follows comments from Google CEO Eric Schmidt last October who started to talk about brands as being the differentiator in the swamp of search results
The internet is fast becoming a [...]]]></description>
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		<title>Coupon cutters will go for anything</title>
		<link>http://www.stephenpratley.com/coupon-cutters-will-go-for-anything/</link>
		<comments>http://www.stephenpratley.com/coupon-cutters-will-go-for-anything/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 20:07:38 +0000</pubDate>
		<dc:creator>Stephen Pratley</dc:creator>
		
		<category><![CDATA[What I learned today]]></category>

		<guid isPermaLink="false">http://www.stephenpratley.com/?p=249</guid>
		<description><![CDATA[A few weeks back we launched shineecommerce.com,  our entry level ecommerce service.
To show it off we set up a demo store at http://demo.shineecommerce.com and fattened it up with some data from an affiliate network data feed.
The on site SEO of the platform is something we&#8217;re pretty pleased with the demo store now gets a couple [...]]]></description>
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