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	<title>The Online Marketing Blog</title>
	<link>http://www.stephenpratley.com</link>
	<description>by Stephen Pratley</description>
	<lastBuildDate>Thu, 02 Oct 2008 13:34:45 +0000</lastBuildDate>
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		<title>Upwardly mobile at last</title>
		<description><![CDATA[After some serious techno-envy of my commercial director&#8217;s new BlackBerry, one of our clients - Jelly Communications - has just helped me out in the shape of a shiny new BlackBerry 8820.

A big thanks for them, for talking me through the different models so I don&#8217;t end up with another tragic choice like my old [...]]]></description>
		<link>http://www.stephenpratley.com/upwardly-mobile-at-last/</link>
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		<title>Building your online publishing business #1 - the CMS</title>
		<description><![CDATA[In my last post I introduced the idea of the four skills needed in an online publishing business:

Technical
Editorial
Marketing
Sales

The scariest of these is often the first hurdle to overcome once the idea for a new site pops into your head, and the burning desire to become the next Rupert Murdoch overcomes you.
This post delves a little [...]]]></description>
		<link>http://www.stephenpratley.com/building-your-online-publishing-business-1-the-cms/</link>
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		<title>The Four Corners of an Online Publishing Business</title>
		<description><![CDATA[Over the last year I&#8217;ve worked with a number of online publishing businesses at different stages of development. They&#8217;ve ranged from one-man bands to multinational business information providers, but all of them ave been able to boil down their problems to one of the four following essential functions.

Technical
Editorial
Marketing
Sales

If you&#8217;ve ever dreamed of online riches from [...]]]></description>
		<link>http://www.stephenpratley.com/the-four-corners-of-an-online-publishing-business/</link>
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