I’ve been ramping up a few campiagns in MSN’s Adcenter today, notably a finance one that has just started, and I have to say I worry for anyone who works at Yahoo search these days.

The interface is very easy to use, more so for being very similar to Google’s own setup which should make campiagn management nice and easy. While the volumes Google gives are much much bigger than MSN, the lack of competition means there are some great pickings in areas which are just too tough elsewhere.

Ad setup is very neat, something which Google seems to be losing with it’s plethora of advanced options, and targetting is particularly easy to use. Local targetting is definitely set to help bring advertising to smaller local suppliers, although Surrey seems to have been sucked into London for some reason. Generally it needs to work out if it is working on counties or cities as it’s all abit vague at the moment.

I couldn’t find the much lauded demographic targetting though. I’m really looking forward to this as when I used it in some banner campaigns on Hotmail last year, the results were really impressive.

Anyway, I now have a near identical campaign running in Yahoo, MSN and Google, with a few thousand keywords on a site I know converts quite nicely. I’ll give a summary of the results in about a month.