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How to describe Affiliate Marketing

Posted by Stephen Pratley on Friday, January 26th 2007   

One of the questions in the recent Affiliate Marketing Census was ‘how do you describe what you do to friends and family?’.
I don’t know whether the responents to this were full-time professionals, or the 50% who made less than £500 in 2006, but here are a few choice examples:

“Akin to a pippa dee (or Anne [...]

Topics: What I learned today    
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The UK Affiliate Census

Posted by Stephen Pratley on Tuesday, January 23rd 2007   

Yesterday saw the results of the affiliate census carried out by e-consultancy and Jess Luthi of Affiliate Program Advice.
The biggest thing that struck me is the huge influx in new affiliates over the last 2 years who have made almost nothing from their efforts. As an affiliate since 1999 This seems a little odd, but [...]

Topics: Affiliate Marketing, What I learned today    
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Configuring an email system

Posted by Stephen Pratley on Monday, January 22nd 2007   

Following my post on choosing an email system the following, is a useful little checklist if you are running one on your own servers, or to ask the IT guys at your hosted provider about.
- A properly configured mail server
- Reverse DNS correctly configured
- Correct MX records setup
- an SPF record/SenderID record
- Correct To and [...]

Topics: Email Marketing    
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Managing email CRM with common sense.

Posted by Stephen Pratley on Monday, January 22nd 2007   

Another self congratulating article I read on e-consultancy today has inspired me to write this post. Usually written by some sales suit who has never been near the sharp end of a large email campaign, these articles are full of unanswered rhetorical questions, so this time I’m going to answer them. The post was written [...]

Topics: Email Marketing    
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Getting your story across

Posted by Stephen Pratley on Wednesday, January 10th 2007   

Front page of yesterday’s Evening Standard, and on various news sites around the web is the story of Professor Felipe Fernandez-Armesto jailed for jaywalking
It didn’t take long to stumble across the professors own account of the incident on Youtube. I was rather impressed by the speed [...]

Topics: Off Topic    
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Stephen Pratley I'm Stephen Pratley, a marketing consultant, agency owner and part-time affiliate marketer.This blog is about my activities and opinions in the online marketing world

If you're an online retailer or publisher and would like to know more about how I can help you grow your business online, get in touch with me at Shine Marketing, my online marketing agency.

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