The Shoestring website has had a major overhaul in the last few days with some great new features.
First of all the basics have been dealt with on the homepage - a clearer proposition and easy search functions for the various tours, leading through to product pages with a mass of detail including video and testimonials.
Knowing exactly what to expect is - ironically - a big selling point on adventure tours and Shoestring have made great use of Google Earth to show you just where they travel to.
Just download the Google Earth application, then click on one of the Google Earth links on the Shoestring site and you can view an exact itinerary of any of the tours, including photo highlights of the destinations you’ll see and the accommodation where you’ll be staying.
Shoestring put emphasis on giving people freedom to explore their destinations so Google Earth is a great way to help them do some background research and get a feel for distances involved.
The changes also reflect the efforts that Shoestring are putting into their brand during this peak season, with TV advertising and some major music event sponsorship taking place this will help convert even more of your visitors to buyers the brand is rapidly gaining better recognition in the UK market..
The Shoestring Travel UK programme is on the TradeTracker network and managed by Shine Marketing. Earn 3.5% for every sale, plus commission on every click. For any queries or if you think you can provide exceptional quantities of quality traffic for the programme, email shoestring@shine-marketing.co.uk.
Shoestring Travel provide small escorted tours all over the globe to travellers who want o get more out of their stay at each destination.

I'm Stephen Pratley, a marketing consultant, agency owner and part-time affiliate marketer.This blog is about my activities and opinions in the online marketing world





















Leave Your Comments Below