http://www.stephenpratley.com/tesco-hypocritical-over-voucher-controls/ by Stephen Pratley Wed, 07 Jan 2009 02:52:43 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.stephenpratley.com/tesco-hypocritical-over-voucher-controls/comment-page-1/#comment-73 IMJUK Thu, 23 Aug 2007 15:49:15 +0000 http://www.stephenpratley.com/tesco-hypocritical-over-voucher-controls/#comment-73 Hey Stephen, nice post. Didn't know about the NCH thing. There is a huge part of me that thinks that merchants need to sit down and work out all of this stuff to do with voucher codes, use of brand etc long before they start getting into the affiliate channel. Changing terms half way through a campaign is unfair on affiliates - who build a campaign to make the most money they can - ever changing goal posts make life untenable for both parties. This leads to a worsening of relationship and disinterest in the program and a reduction in campaign effectiveness for the merchant. Hey Stephen, nice post. Didn’t know about the NCH thing. There is a huge part of me that thinks that merchants need to sit down and work out all of this stuff to do with voucher codes, use of brand etc long before they start getting into the affiliate channel. Changing terms half way through a campaign is unfair on affiliates - who build a campaign to make the most money they can - ever changing goal posts make life untenable for both parties. This leads to a worsening of relationship and disinterest in the program and a reduction in campaign effectiveness for the merchant.

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