Comments on: The alternative to throwing out your affiliates http://www.stephenpratley.com/the-alternative-to-throwing-out-your-affiliates/ by Stephen Pratley Fri, 08 Aug 2008 00:53:36 +0000 http://wordpress.org/?v=2.5.1 By: Steve Dovey http://www.stephenpratley.com/the-alternative-to-throwing-out-your-affiliates/#comment-563 Steve Dovey Fri, 16 Nov 2007 09:10:03 +0000 http://www.stephenpratley.com/the-alternative-to-throwing-out-your-affiliates/#comment-563 Great article Stephen, I received a similar email from one of my merchants a few weeks ago who went one step further. They are running a competition between all their inactive affiliates and the one that makes the most sales over the next two months wins a prize. Great article Stephen, I received a similar email from one of my merchants a few weeks ago who went one step further. They are running a competition between all their inactive affiliates and the one that makes the most sales over the next two months wins a prize.

]]> By: Joe Connor http://www.stephenpratley.com/the-alternative-to-throwing-out-your-affiliates/#comment-562 Joe Connor Fri, 16 Nov 2007 03:31:14 +0000 http://www.stephenpratley.com/the-alternative-to-throwing-out-your-affiliates/#comment-562 That's the perfect approach to get me to take another look at any program. Well done Buy.at, other merchants take note. That’s the perfect approach to get me to take another look at any program. Well done Buy.at, other merchants take note.

]]> By: Stephen Pratley http://www.stephenpratley.com/the-alternative-to-throwing-out-your-affiliates/#comment-547 Stephen Pratley Wed, 14 Nov 2007 22:11:25 +0000 http://www.stephenpratley.com/the-alternative-to-throwing-out-your-affiliates/#comment-547 Totally agree Chris, I'm always disappointed how some brands seem to see their inactive affiliates as a liability and happily push them away to their competitors. Good on M&S and their agency for looking at the long tail and seeing an opportunity, not a burden. I'm sure their top guys need plenty of support at this time of year so all the better for doing it now rather than May-August when retail is quieter. Totally agree Chris,

I’m always disappointed how some brands seem to see their inactive affiliates as a liability and happily push them away to their competitors.

Good on M&S and their agency for looking at the long tail and seeing an opportunity, not a burden.

I’m sure their top guys need plenty of support at this time of year so all the better for doing it now rather than May-August when retail is quieter.

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